ABOUT THIS ENTRY
The Come Up details NBA player’s journeys on their way to the NBA as a short-form and social-first video series.
How does this represent “Excellence in Engagement”?
Our video production team launched “The Come Up” on the platform just before the new year. Our content is quick-hitting, informative, and meant to capture the viewer's attention while teaching them something about the athlete we highlight. In today’s digital world, captivating an audience and making them stay is harder than ever. The results and engagement the show achieved shows that we’ve found the right way to tell a short form video story.
We've earned an average of 860K views per episode, with 13M total views in Season 1 of the show. Over the 15 episode season so far, we've gained 17.3K subscribers. We've had 8 episodes reach the 1M views mark, with Devin Booker breaking the single episode record with 3.1M views. The show has also seen month over month improvements in unique viewers and time spent both by more than 55%. Our production team looks forward to continuing to tell compelling stories and launching more shows on the platform in 2021 and beyond.
Objective: Now more than ever, earning the attention of sports fans has become increasingly difficult, which presents our team with the challenge of telling a story concisely.
Our goal is to tell these athletes’ stories using short form video, while trying to capture the attention of the young age demographic on Snapchat’s platform.
Strategy & Execution: Episodes of “The Come Up” are 3 minutes long, starting with the player’s best highlights to hook our viewers in. From there, each story we tell follows a linear path as the athlete ascends to stardom.
We've earned an average of 853K views per episode, with 11.1M total views. Over the 13 episode season so far, we've gained 16.2K subscribers to the show. We've had 6 episodes reach the 1M views mark, with Devin Booker breaking the single episode record with 3.1M views. The show has also seen month over month improvements in unique viewers and time spent both by more than 55%. Season 1 of “The Come Up” was extended with 10 more episodes through March 29th.
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