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2021 SHORTLIST

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#SAYHERNAME: KYRIE IRVING'S JUSTICE FOR BREONNA TAYLOR SPECIAL

Entrant Company: PlayersTV

FINALIST

Excellence in Black Storytelling

#SAYHERNAME- Kyrie Irvings Justice for Breonna Taylor Special

ABOUT THIS ENTRY

This one-hour special produced by Kyrie Irving and PlayersTV explores the importance of movements like #SayHerName and examines how Breonna Taylor's murder highlights the lack of awareness around Black women victims of police brutality.

How does this represent “Excellence in Engagement”?

The piece saw over 4 million views across social media and our distribution partners: Samsung, SLING TV, LG Channels, Vizio Smartcast, Roku, and Xumo TV.

 

Objective: To raise awareness on the tragic shooting and death of Breonna Taylor featuring community leaders, instructors and educators on what its like to raise a strong voice during a year which majority of the black communities felt wasn't being done enough at governing level.

Strategy & Execution: The special was to provide viewers with several actionable steps to drive change and demand justice for Breonna. Including:

  • Dial 844-298-2731 to demand Louisville City Leadership get #JusticeForBreonnaTaylor via Color of Change.
  • Check your voter registration status and register to vote at Vote.Org.
  • Sign the Justice For Breonna Taylor petition today on Change.Org.
  • Call Kentucky Attorney General Daniel Cameron at 502-696-5300 and demand he charge the officers who murdered Breonna Taylor via Until Freedom.
  • Post on social media using #SayHerName and #JusticeForBreonnaTaylor to raise awareness about Breonna’s case.

 

Results:

Over 12 million combined views across social media, 250k+ worth of fan engagement and distribution across linear and OTT via Samsung, SLING TV, LG Channels, Vizio Smartcast, Roku, and Xumo TV (all devices), reaching more than 165+mm households.

PRODUCTION

PlayersTV

 

CREDITS

Executive Producer
(Breonna Special)
 
Co-Founder
PlayersTV
 
Co-Founder
PlayersTV
 
Chief Creative Officer
Players Media Group
 
Producer
Players Media Group
 

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