2021 SHORTLIST

hashtagsportsawards

QUICK QUESTION

Entrant Company: MLB

FINALIST

Best Original Content or Series (10 min+)

Quick Question

ABOUT THIS ENTRY

With humor and art, this series reminds viewers you don’t have to be embarrassed to ask questions.

How does this represent “Excellence in Engagement”?

Quick Question pushed the industry forward and will continue to by using a Gen Z and YouTube-friendly approach to learning about our sport.

 

Objective: To the casual fan, baseball can feel inaccessible and confusing. Quick Question is about opening baseball up to anyone interested in learning. 

Strategy & Execution: Using playful graphics and a relatable voiceover, Quick Question uses commonly-searched baseball questions to explain the quirkier elements of baseball to its audience.

Results:

Quick Question has seen 20M Impressions, translating into over 1.3M Views, with average View Duration routinely topping 5 minutes, signalling a strong interest from the audience. From a demographics standpoint, we were extremely pleased to see our growth audiences all engaged strongly with the show: 15% of the audience was female (outperforming our average female viewership by 50%), 25%of the audience came from outside the US, and over 70% were under the age of 35.

PRODUCTION

Major League Baseball

 

CREDITS

Voiceover/Writer
MLB
 
Original Content Producer
MLB
 
Original Content Editor
MLB
 
Motion Graphic Designer
MLB
 

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