2021 Shortlist
Congratulations to the finalists of the 3rd Hashtag Sports Awards presented with Budweiser for their excellence in engagement. You can view all of the 2021 winners here.
Brands & Partnerships.
View the 2021 award winners.
Most Creative Partnership (With an Athlete or Influencer)
FC Bayern, Audi
Monkey Knife Fight's Landmark Partnership
Monkey Knife Fight, NFLPA, OneTeam Partners
The Players' Tribune, Barbie
Most Creative Partnership (Without an Athlete or Influencer)
Devils & Investors Bank Bring Fans Together
New Jersey Devils
FOX Sports + Wendy's College Football Partnership
FOX Sports, Wendy's
SailGP, Oracle
The Draft Network, Panini America 4
WWE, The Famous Group
Most Engaging Sports Betting Partnership
Creating Collaborative Sports Betting and Content Experiences
BetMGM, Yahoo Sports
FanDuel: Jolly Ol' Saint Chuck
FanDuel, Charles Barkley
Drone Racing League, DraftKings
Turner Sports & Bleacher Report x DraftKings & FanDuel
Turner Sports, Bleacher Report
Best VIRTUAL Brand Experience
Bose
Enabling the 2020 (Virtual) US Open
IBM, USTA
Los Angeles Rams, Ball Corporation
Mobil 1 / NBA 2K21 Partnership
Mobil 1, GMR Marketing
Pro Bowl: The Madden NFL 21 Edition Presented by Verizon
EA Sports
Overtime, Boardroom, Degree
Content.
View the 2021 award winners.
Best Branded Content or series
vineyard vines, PLL
MLB, Gatorade
Raptors Uprising presents Fibe House
Maple Leaf Sports & Entertainment, Bell Media
Chicago Fire FC, Motorola
Overtime, BODYARMOR
The Players' Tribune, Barbie
Best Original Content Or Series (10 MIN+)
World Surf League
Duke Men's Basketball
Relevent Sports Group
ESPN+
MLB
WWE
Best Original Content Or Series (Under 10 MIN)
European Tour
Professional Fighters League
Bose
Roots: Exploring the History of Lacrosse
Premier Lacrosse League
Professional Fighters League
Timberwolves Season-Opening First Person Drone Hype Video
Minnesota Timberwolves & Lynx
Best Sports Betting Content
Barstool Sports
ESPN+
FOX Sports
The IMG ARENA Golf Event Centre
IMG Arena
Turner Sports & Bleacher Report x DraftKings & FanDuel
Turner Sports, Bleacher Report
Best Sports Podcast
Blue Wire Podcasts
Chelsea FC, Gilt Edge Soccer Marketing
FOX Sports
Chalk Media
ESPN
The Jboy Show
Best Use of Fan-Generated Content
Twitter, MLB
Twitter, NASCAR
ESPN+
Duke Men's Basketball
Fan Experience.
View the 2021 award winners.
Best Engagement Through Esports or Gaming
C.O.D.E. Bowl by Activision and Esports Engine
Esports Engine
Mobil 1 / NBA 2K21 Partnership
Mobil 1, GMR Marketing
Pro Bowl: The Madden NFL 21 Edition Presented by Verizon
EA Sports
NASCAR
Verizon 5G Stadium in Fortnite
Verizon
WWE
Best In OTT or Streaming
Buzzer: Mobile-First, Personalization, and Micropayments
Buzzer
Sport Buff
USGA Streaming App: Full U.S. Open Final Rounds
USGA
WSC Sports: Creating Automagical OTT Experiences
WSC Sports
Best Use of Technology
2020 DRL Allianz World Championship Season
Drone Racing League
Creating Automagical Fan Experiences
WSC Sports
Enabling the 2020 (Virtual) US Open
IBM, USTA
Intel Sports
LA Dodgers Co-Create With Fans to Celebrate Championship
Greenfly
Sport Buff: Fan Engagement Technology
Sport Buff
Best Virtual Fan Experience
Enabling the 2020 (Virtual) US Open
IBM, USTA
Fan Controlled Football
Georgia Tech Athletics Innovates Digital Donor Engagement
iFOLIO
NBA Virtual Fan Experience – The Best Seat In The Bubble
NBA
Verizon 5G Stadium in Fortnite
Verizon
WWE, The Famous Group
Best Website or Mobile Experience
Bleacher Report
NASCAR Mobile: Personalization Keeps Fans Close
NASCAR
iX.co
StatHero
NBA
Most Creative Engagement During the Sports Pause
USTA
New Jersey Devils
Driving Influence Through Partnerships and Charitable Giving
iMonkey Knife Fight
MLB Network
Turner Sports, Bleacher Report
TikTok, NFL
Impact.
View the 2021 award winners.
Best Engagement For Good
ESPN
USTA
NFLPA
Super Bowl LV Health Care Heroes
Bose
Together (2020 Opening Day at Home)
MLB
Yahoo Sports
Excellence In Black Storytelling
#SAYHERNAME: Kyrie Irving's Justice for Breonna Taylor Special
PlayersTV
Turner Sports
The Players' Tribune
Sneaker Essentials K-12 Pilot Initiative
Yellowbrick
US Open: Black Lives to the Front
USTA
WNBA
Gender Equality in Sports
Women's International Champions Cup Best XI
Relevent Sports Group
WWE's First-Ever No Makeup Shoot
WWE
Outstanding Social Justice Initiative
WAVE.tv
Injustice Against One of Us is Injustice Against All of Us
NFLPA
Minnesota Vikings Commit to Social Justice Causes in 2020
Minnesota Vikings
ReMaking America: The Roundtable feat. Kamala Harris
PlayersTV
Washington Wizards
Marketing & Storytelling.
View the 2021 award winners.
Best Athlete Storytelling
ESPN+
Deutsch NY, Budweiser
The Players' Tribune
WWE
Minnesota Timberwolves & Lynx
WNBA
Best Integrated Campaign
#FeelItAll QuietComfort Earbuds Campaign
Bose
Tampa Bay Lightning
LA28
beIN SPORTS, VMLY&R Miami
Michelob ULTRA, Wieden+Kennedy
NBA
Best Life & Legacy Tribute
Kansas City Royals
Kyle Lewis: Writing My Own Story
Seattle Mariners
NBA
UCHealth
Best Social Media Campaign
#HisenseUpgradeSeason Campaign
CSM Sport & Entertainment
ESPN
Duke Men's Basketball
MLB Network's #SandlotToTheShow
MLB Network
The Best Got Better: Chargers Uniform Launch
Los Angeles Chargers
WWE
Best Sports Return Storytelling
Kansas City Royals
Tampa Bay Lightning
Hulu
beIN SPORTS, VMLY&R Miami
Michelob ULTRA, Wieden+Kennedy
Best Use of Culture, Music, or Entertainment
Brooklyn Nets City Edition Campaign
BSE Global
FIFA PlayOn: Music Inspired Podcast
FIFA
Hulu Doesn't Just Have Live Sports
Hulu
LA28
Washington Wizards
Best Women's Sports Storytelling
LPGA
Blackfeet Boxing: Not Invisible
ESPN
Just Women's Sports
Relevent Sports Group
Phenoms: The Female Athletes Changing Sports
WAVE.tv
WNBA
View the 2021 award winners.
Best Social Live Streaming Content
WarnerMedia, STN Digital
Fan Controlled Football
Pro Bowl: The Madden NFL 21 Edition Presented by Verizon
EA Sports
LaLiga
WWE
Best Use of Graphics or Animation
49ers Schedule Release: Westworld
San Francisco 49ers, Fresh Tape Media
Hoopers Vote + Kickoff The Vote
HEARTLENT Group
Chicago Fire FC
Best Use of Stories or Ephemeral Content
Illustrating the Game: The Skol Scribbles Weekly Story
Minnesota Vikings
The #1 Sports Publisher on Snapchat
WAVE.tv
Blue Wire Podcasts
Outstanding Use of Instagram
New Jersey Devils
Overtime
NBA Instagram’s Highest-Performing Year Ever
NBA
ESPN
Woodbine Entertainment
WWE
Outstanding Use of TikTok
USTA
Bleacher Report, House of Highlights
NBA
WWE
Outstanding Use of Twitter
@NBA Twitter - From Orlando to Twitter
NBA
Devils Use Twitter to Expand Reach
New Jersey Devils
Ultimate Fan Bracket – NFL Edition
FOX Sports
WWE
Special Achievement.
View the 2021 award winners.
Engagement Executive of the Year
Next Up Award
Outstanding Intern Contribution
Overall Excellence.
This prestigious honor is given to the organization with the highest rating across all categories to reflect industry-wide excellence in engagement on all platforms and projects.
View the 2021 award winner.
Outstanding Achievement in Overall Engagement for an Organization
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Social Media.