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2021 SHORTLIST

Congratulations to all of the finalists of the 3rd Annual Hashtag Sports Awards presented by Budweiser. Winners will be announced in September 2021.

BRANDS & PARTNERSHIPS.

BEST VIRTUAL BRAND EXPERIENCE

Bose
 
IBM, USTA
 
Los Angeles Rams, Ball Corporation
 
Mobil 1, GMR Marketing
 
EA Sports
 
Overtime, Boardroom, Degree

MOST CREATIVE PARTNERSHIP (WITHOUT AN ATHLETE OR INFLUENCER)

 
 
SailGP, Oracle
 
The Draft Network, Panini America 4
 
WWE, The Famous Group
 
 

MOST CREATIVE PARTNERSHIP (WITH AN ATHLETE OR INFLUENCER)

FC Bayern, Audi
 
Monkey Knife Fight, NFLPA, OneTeam Partners
 
The Players' Tribune, Barbie
 
 

MOST ENGAGING SPORTS BETTING PARTNERSHIP

BetMGM, Yahoo Sports
 
FanDuel, Charles Barkley
 
Drone Racing League, DraftKings
 
Turner Sports, Bleacher Report

CONTENT.

BEST BRANDED CONTENT OR SERIES

vineyard vines, PLL
MLB, Gatorade
 
Maple Leaf Sports & Entertainment, Bell Media
 
Chicago Fire FC, Motorola
 
Overtime, BODYARMOR
 
The Players' Tribune, Barbie

BEST ORIGINAL CONTENT OR SERIES (10 MIN+)

World Surf League
 
Duke Men's Basketball
 
Relevent Sports Group
 
ESPN+
 
MLB
 
WWE

BEST ORIGINAL CONTENT OR SERIES (UNDER 10 MIN)

European Tour
 
Professional Fighters League
 
Bose
 
Premier Lacrosse League
 
Professional Fighters League
 
Minnesota Timberwolves & Lynx

BEST SPORTS BETTING CONTENT

Barstool Sports
 
ESPN+
 
FOX Sports
 
IMG Arena
 
Turner Sports, Bleacher Report
 
 
 

BEST SPORTS PODCAST

Blue Wire Podcasts
 
Chelsea FC, Gilt Edge Soccer Marketing
 
FOX Sports
 
Chalk Media
 
ESPN
 
The Jboy Show

BEST USE OF FAN-GENERATED CONTENT

Twitter, MLB
 
Twitter, NASCAR
 
ESPN+
 
Duke Men's Basketball
 
 
 
 
 
 

FAN EXPERIENCE.

BEST WEBSITE OR MOBILE EXPERIENCE

Bleacher Report
 
NASCAR
 
iX.co
 
StatHero
 
NBA
 
 
 

MOST CREATIVE ENGAGEMENT DURING THE SPORTS PAUSE

USTA
 
New Jersey Devils
 
Monkey Knife Fight
 
MLB Network
 
Turner Sports, Bleacher Report
 
TikTok, NFL

IMPACT.

GENDER EQUALITY IN SPORTS

Relevent Sports Group
 
WWE
 
 
 
 
 
 
 
 
 

MARKETING & STORYTELLING.

BEST ATHLETE STORYTELLING

ESPN+

Deutsch NY, Budweiser
 
The Players' Tribune
 
WWE
 
Minnesota Timberwolves & Lynx
 
WNBA

BEST INTEGRATED CAMPAIGN

Bose
 
Tampa Bay Lightning
 
LA28
 
beIN SPORTS, VMLY&R Miami
 
Michelob ULTRA, Wieden+Kennedy
 
NBA

BEST LIFE & LEGACY TRIBUTE

Kansas City Royals
 
Seattle Mariners
 
NBA
 
UCHealth
 
 
 
 
 
 

BEST SOCIAL MEDIA CAMPAIGN

CSM Sport & Entertainment
 
ESPN
 
Duke Men's Basketball
 
MLB Network
 
Los Angeles Chargers
 
WWE

BEST SPORTS RETURN STORYTELLING

Kansas City Royals
 
Tampa Bay Lightning
 
Hulu
 
beIN SPORTS, VMLY&R Miami
 
Michelob ULTRA, Wieden+Kennedy

BEST USE OF CULTURE, MUSIC, OR ENTERTAINMENT

BSE Global
 
FIFA
 
Hulu
 
LA28
 
Washington Wizards

BEST WOMEN'S SPORTS STORYTELLING

LPGA
 
ESPN
 
Just Women's Sports
 
Relevent Sports Group
 
WAVE.tv
 
WNBA

SOCIAL MEDIA.

BEST SOCIAL LIVE STREAM CONTENT

WarnerMedia, STN Digital
 
Fan Controlled Football
 
EA Sports
 
LaLiga
 
WWE

BEST USE OF GRAPHICS OR ANIMATION

San Francisco 49ers, Fresh Tape Media

HEARTLENT Group
 
Chicago Fire FC
 
 
 
 
 
 

BEST USE OF STORIES OR EPHEMERAL CONTENT

Minnesota Vikings
 
WAVE.tv
 
Blue Wire Podcasts
 
 
 
 
 
 
 
 
 

OUTSTANDING USE OF INSTAGRAM

New Jersey Devils
 
Overtime
 
NBA
 
ESPN
 
Woodbine Entertainment
 
WWE

OUTSTANDING USE OF TIKTOK

USTA
 
Bleacher Report, House of Highlights
 
NBA
 
WWE
 
 
 

OUTSTANDING USE OF YOUTUBE

NBA
 
WWE

SPECIAL ACHIEVEMENT.

ENGAGEMENT EXECUTIVE OF THE YEAR

Honoree to be revealed

NEXT UP AWARD

Honoree to be revealed

OUTSTANDING INTERN CONTRIBUTION

Honoree to be revealed

OVERALL EXCELLENCE.

OUTSTANDING ACHIEVEMENT IN OVERALL ENGAGEMENT FOR AN ORGANIZATION

Honoree to be revealed
Inspired to enter your own work?
 
Entries to the 4th Hashtag Sports Awards will open in fall/winter 2021. Sign up below to be notified first when the entry period goes live.