2023 Shortlist

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Congratulations to the finalists of the 5th Hashtag Sports Awards for their excellence in engagement as selected by The Engagement Academy of Sports Entertainment.

You can view all of the 2023 winners here.

Brands & Partnerships

View the 2023 award winners

Best Brand Experience or Activation

Dance Camera Media's Bogo Boogie Dance Cam

Dance Camera Media, Inc.

NBA Jam

Wieden+Kennedy

Sonic Prime: Enter the Shatterverse

Netflix, Infillion, and Mediahub

Ted Lasso x EA SPORTS FIFA 23

EA SPORTS and AppleTV+

theScore Bet Skyline Seats

theScore Bet

Warriors Launch a TikTok Creator Class as Part of the Warriors Origins Classic Edition Jersey, Presented by Rakuten

Golden State Warriors

Best Brand Sponsorship

BMO x Chicago Bulls

Chicago Bulls

Chicago Bulls x Anheuser Busch

Chicago Bulls

DICK'S Sporting Goods and the Pittsburgh Penguins

DICK'S Sporting Goods and the Pittsburgh Penguins

Driving Fan Experience Into the Future

Deloitte

Goal of the Century

Jung von Matt SPORTS

TickPick | Big Game. Huge Savings.

TickPick

Most Creative Partnership

Drone Racing League's Race in the Cloud Presented by Google Cloud

Drone Racing League

Genius Sports and the NFL

Genius Sports and the NFL

KPMG Ignition - D.C.

Monumental Sports & Entertainment

Michelob Guy

Wieden+Kennedy

NBA Jam

Wieden+Kennedy

Ted Lasso x EA SPORTS FIFA 23

EA SPORTS and AppleTV+

Most Creative Partnership (With an Athlete or Influencer)

Goal of the Century

Jung von Matt SPORTS

LeBron James "Cementing A Legacy" Video

ESPN

McEnroe vs. McEnroe

FCB New York

Nedd Brockmann and PUMA

Bursty Company

‘Out of Focus’ by The Player's Tribune x WhatsApp

The Players' Tribune

The Eli Manning Show Featuring Fivio Foreign

New York Giants

Campaigns & Marketing

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Best Integrated Marketing Campaign

Devils Take Third Jersey Launch to New Level

New Jersey Devils

Goal of the Century

Jung von Matt SPORTS

Memphis Grizzlies City Edition Campaign

Memphis Grizzlies

Somos Locales

Major League Soccer / Soccer United Marketing

The Brooklyn Way: 10 Years in Brooklyn

Brooklyn Nets

The Nonstop NBA

NBA, Translation

Best Social Media Campaign

#NBA75 Celebration

NBA

2022 My Cause My Cleats

Tampa Bay Buccaneers

Michelob Guy

Wieden+Kennedy

Panthers 90s Themed Schedule Release

Carolina Panthers

The Players' All Pro

NFLPA

Topps – Special Selection

Jung von Matt SPORTS

Best Sports Communications Strategy

The Eli Manning Show Featuring Pete Davidson

New York Giants

The Successful Effort to Bring Brittney Griner Home

Wasserman

Content

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Best Branded Content or Series

Avs Family Values

UCHealth

McEnroe vs. McEnroe

FCB New York

Running While Black

Religion of Sports

Superior Bowl

Wieden+Kennedy

The Eli Manning Show

New York Giants

U.S. Soccer: "The Call"

United States Soccer Federation

Best Original Content or Series (10 min+)

BS w/ Jake Paul

Betr

Kelly Slater: Lost Tapes

World Surf League

McEnroe vs. McEnroe

FCB New York

Searching for Shohei: An Interview Special

Religion of Sports

The Bridge

Brooklyn Nets

World Cup NOW

FOX Sports

Best Original Content or Series (Under 10 min)

2022 Shamrock Series Uniform Reveal

Notre Dame Athletics

Jomboy Media: A Breakdown

Jomboy Media

Playoffs on NBA Lane

NBA, Translation

The Nonstop NBA

NBA, Translation

Vikings Friday Challenge Series

Minnesota Vikings

Vivid – The Perspective of a Blind NASCAR Fan

NASCAR Studios

Best Short-form Video

Indiana Pacers – Benn Mathurin's Home-Cooked Meal

Pacers Sports & Entertainment

Michelob Guy

Wieden+Kennedy

Playoffs on NBA Lane

NBA, Translation

Serena Williams US Open Tribute

USTA

Superior Bowl

Wieden+Kennedy

Time To Play

Bleacher Report

Best Sports Podcast

Knuckleheads

The Players' Tribune

Kyle Brandt's Basement

Omaha Productions

New Heights with Jason & Travis Kelce

Wave Sports + Entertainment

Stacking Pennies with Corey LaJoie

NASCAR Studios

The Dan Le Batard Show with Stugotz

Meadowlark Media

Through The Wire Podcast

House of Highlights

Best Use of Fan-Generated Content

100k Cams - The Clash

NASCAR Studios

90min’s Faces of Football

90min

Michelob Guy

Wieden+Kennedy

Creativity

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Best in Graphic Design

"The Joker" Halloween

Denver Nuggets

EA FIFA 23 x MLSPA x OneTeam Partners OOH Campaign

OneTeam Partners and EA Sports

Grizzkiii x All-Star 2023

Memphis Grizzlies

Serena Pack

FCB New York

Best in Sports Photography

DeMar DeRozan – King of the Fourth

Chicago Bulls

Out of Place

Tampa Bay Buccaneers

The Catch: Justin Jefferson Stuns in Buffalo

Minnesota Vikings

Best Use of Culture, Music, or Entertainment

Club Shay Shay

FOX Sports

NBA Jam

Wieden+Kennedy

Playoffs on NBA Lane

NBA, Translation

Ted Lasso x EA SPORTS FIFA 23

EA SPORTS and AppleTV+

The Nonstop NBA

NBA, Translation

Topps – Special Selection

Jung von Matt SPORTS

Fan Experience

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Best Engagement Through Esports or Gaming

2022 NBA 2K League Season

NBA 2K League

District E Powered By Ticketmaster

Monumental Sports & Entertainment

NACE Starleague Grand Finals Returns to In-Person Format for Fall 2022

Playfly Sports

Snapdragon Pro Series Powered by Samsung Galaxy

ESL FACEIT Group & Qualcomm Technologies

Ted Lasso x EA SPORTS FIFA 23

EA SPORTS and AppleTV+

Best Engagement Through NFTs or Digital Collectibles

Harry the Hawk & Fan Appreciation Night

The Atlanta Hawks & Gigantik

THE AUROCHS NFT: 23 Artists x Chicago Bulls

Chicago Bulls

Best New Fan Experience

District E Powered By Ticketmaster

Monumental Sports & Entertainment

McEnroe vs. McEnroe

FCB New York

Signature Experience from Autograph, The Huddle

Autograph

The Bell Canadiens Escape Room

Montreal Canadiens

The Famous Group – Vixi Live

The Famous Group

The Sacramento Kings Victory Beam

Sacramento Kings

Best Website

FOXSports.com - World Cup Hub

FOX Sports

olympic.ca

Canadian Olympic Committee

Impact

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Best Engagement for Good

BMO x Chicago Bulls Black Owned Business Campaign

Chicago Bulls

Nedd Brockmann and Bursty

Bursty

NFLPA Community MVP

NFL Players Association

The Big Draft 2022

RedPeg Marketing

The Race to Equality

GUT

World Surf League

World Surf League

Diversity, Equity, & Inclusion in Sports

Advocate for Women's Sports

Mastercard

Buzzer's Strive Initiative

Buzzer

HighlightHER

HighlightHER

Nets Unite: United Games

Brooklyn Nets

The Premier Lacrosse League x Method Man x Champion Collaboration

The Premier Lacrosse League

The Race to Equality

GUT

Best in Employee Engagement

The Power of Business Resource Groups and Employee Engagement

DraftKings

Excellence in Black Storytelling

Black Stars of LaLiga

LaLiga

Social Media

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Best Digital Creator or Sports Influencer

Ari Chambers

HighlightHER

Bfordlancer

SPORTFIVE

CBS Sports Golazo

CBS Sports, Paramount

Ronnie 2K

2K

Best Use of Live Video

House of Highlights Showdown: Dodgeball

House of Highlights

No Chill with Gilbert Arenas NBA Finals Watch Parties

Fubo Sports

World Cup NOW

FOX Sports

Twitter

@NBA Twitter in Real-Time

NBA

Michelob Guy

Wieden+Kennedy

World Cup NOW

FOX Sports

Sports Betting

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Best Sports Betting Content

Betr Media

Betr

VSiN, The Sports Betting Network

VSiN, The Sports Betting Network

WagerWire - Bringing the Bettor into the New Age Through Twitter

WagerWire

Best Sports Betting Partnership

DraftKings & Amazon: Thursday Night Football on Prime Video

DraftKings & Amazon Prime Video

Gaming Society

Gaming Society

Put Your Money Where Your Mouth Is, Presented by BetMGM

The Game Day

*Special Achievement

presented with  horizontal wid white e

View the 2023 award winners

Engagement Executive of the Year

Blake Stuchin

NFL

Bob Carney

NBA

Emily Hofer

World Surf League

Kevin Lopes

ESPN

Kristen Herlihy

Omaha Productions

Tyler Beadlescomb

Pacers Sports & Entertainment

Next Up Award

Alyssa Simonin

USTA

Ari Chambers

Warner Bros. Discovery Sports

Emma Wakely

Snap Inc.

Eric Stark

Slate

Georgina Kostopoulos

NBC Sports

Reid Meyer

Athletes to Athletes

Social Media Team of the Year

Brooklyn Nets

House of Highlights

NBA

NBC Sports

NCAA Championships

US Open

Outstanding Intern Contribution

Shota Kodama

Golden State Warriors

Overall Excellence

For the first time in the Hashtag Sports Awards history, the Engagement Academy has elected to give the award for overall excellence in engagement as separate designations for an organization, agency, and brand.

This prestigious honor is given to the organization and the agency with the highest rating across all categories to reflect industry-wide excellence in engagement on all platforms and projects.

View the 2023 award winners.


Join the engagement elite

The open call for entries is open October 31, 2023 - March 4, 2024.


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