This sets a benchmark in terms of quality level, showing that social-first content can meet the highest of content standards across all mediums. Feedback from news outlets reflected the goals -- production quality rivaling a major studio, with the focus of entertaining the fans being front and center. Keeping this high of a standard of content production keeps our industry driving forward, and with engagement metrics being hit as well we'll continue to see investment in this type of content going forward.

Partnering with Fresh Tape Media and Wolf Den (a Bay area animation studio), designs and plans were made to create beautiful football animations entirely via CGI, accompanied by team-specific designs related to each opponent in the schedule. It would end, similarly to the show's title sequence finale, with a 49ers helmet emerging from paint/liquid. Rather than be explicit with each game's time/dates, it was left similarly to the Westworld intro; each team-related graphic was displayed along with the week they were playing, acting as an easter egg for viewers to figure out.

At around 90 seconds, the final video was completed once the team received their final schedule, then subsequently released across social channels and broadcast TV. It gave fans what they crave: something familiar, with a new spin.

The video was widely acclaimed across social channels and news outlets. Articles discussing creative executions of schedule releases ranked it either the top of their list (https://www.si.com/nfl/2020/05/08/2020-nfl-schedule-reveal-team-videos) or as one of the top in the league (ex: https://www.nbcsports.com/washington/redskins/best-2020-nfl-schedule-reveals-social-media). With over 550k views and 40 likes, it was one of the highest engaged pieces in the league. Feedback on social platforms and recognition in broadcast (featured on GMFB) was positive and enthusiastic.